Posts Tagged ‘business development’

AI and Automation in 2026: 5 Strategies Small Businesses Must Use Now

Saturday, October 4th, 2025

What Is AI and Automation Doing for Small Business? Start Here

AI and automation are no longer futuristic ideas. They are everyday tools. They help business owners get more done with less effort.

Hand-drawn cartoon of a tired businessman struggling to understand AI while a robot looks on

If you’ve run a business for any length of time, you’ve seen how repetitive tasks can eat up your day. That’s where AI fits in. It handles those things—like writing emails, managing follow-ups, or answering basic customer questions.

But it also goes deeper. AI can analyze trends, suggest next steps, and guide decision-making. It doesn’t just work—it thinks. That’s what makes it powerful.

So, what is AI and automation doing for small business? It’s helping people move faster, work smarter, and make clearer choices. That doesn’t mean it’s easy. But it is available. And more small businesses are starting to take it seriously.

This guide isn’t about hype. It’s about action. Here are five real strategies you can use today to bring AI into your business, even if you’ve never touched a tool like this before. Because by 2026, waiting won’t be an option.

Strategy 1 – Start Small with High-Impact AI Projects

The fastest way to fail with AI is to try and do everything at once. You don’t need a giant overhaul. You need a smart first step.

Look at your week. What do you keep doing over and over? Responding to the same client emails? Booking appointments? Updating spreadsheets?

That’s your first target. Choose one task that takes time but doesn’t require high-level strategy. Then find an AI tool to automate it. There are tools now that can:

  • Draft and send email follow-ups
  • Create blog outlines
  • Answer FAQs through chat
  • Book and confirm appointments

You’re not replacing yourself. You’re removing the repeat work. And once that first project is running, you’ll see what’s possible.

Many small business owners think AI is “too much.” But when they try a simple chatbot or a content writer, they realize it’s actually helpful.

Start there. See results. Then build from that.

At Accountability Now, we often say: small consistent systems are better than big incomplete ones. AI is no different.

Strategy 2 – Use Automation and AI Tools That Integrate Easily

You don’t need the flashiest tool. You need the one that works with what you already use.

That’s why this strategy focuses on automation and AI tools that connect with your current systems. Simpler is better.

If you already use Google Calendar, find an AI scheduler that plugs into it. If you send email through Mailchimp, test their smart content suggestions before switching platforms. The goal is to add power, not rebuild everything.

There’s a common trap here. Business owners sign up for five tools at once, none of which talk to each other. In the end, they give up.

Instead, pick one thing you already use—like your CRM, your invoicing software, or your project board—and add automation to it. Most systems now come with built-in AI features or offer app store integrations.

The less friction, the more likely you’ll stick with it. And the more connected your tools are, the smarter your business becomes. Data flows better. You avoid mistakes. And it’s easier to track progress.

At Accountability Now, we help clients map their tools into clean, automated workflows. It’s not about having more software. It’s about using what you already have more effectively.

Strategy 3 – Train Your Team to Use AI Without Fear

Even with good tools, nothing works if your team resists change.

And they will—especially if they think AI is here to replace them. But that’s not what’s happening. AI is a helper, not a replacement.

So the first step is clear communication. Let your team know why you’re using AI: to save time, reduce busywork, and help them do their best work. Be honest about what it will and won’t do.

Then give them training. Not a 4-hour workshop. Just enough to show them what the tool does, how it helps, and how to use it. Keep it short. Keep it real.

Here’s something that works: assign an “AI champion.” Someone who’s curious, open to learning, and good at sharing. Let them test the tools first. Then let them show others how to use it.

Also, celebrate the first win. If AI cut an email task from 2 hours to 20 minutes, tell the team. When people see results, they get on board.

Don’t force adoption. Encourage progress.

We help businesses create systems that people actually use. Because no tech matters if your team won’t touch it. And with AI, early buy-in is everything.

Strategy 4 – Clean Your Data and Watch for AI Risks in Accounting and Beyond

This is where a lot of people skip ahead—and run into problems.

AI relies on good data. If your records are messy, your automations won’t help. They’ll just amplify the mess.

Start by looking at your contact lists. Are names spelled right? Are emails updated? Or are there duplicates?

Then check your systems. Do your sales records line up with your invoices? Do your appointment tools sync with your calendar?

Bad data leads to bad AI results. Period.

And then there’s AI and accounting automation. A powerful space—but also one where mistakes are costly. AI can flag duplicate charges, help sort receipts, and prep reports. But it can’t take the place of a smart human double-checking the numbers.

This is a great area to blend automation and review. Let AI do the grunt work. Then have a person approve the rest.

Also, think about ethical automation. Don’t let AI send customer emails without oversight. Don’t use predictive scoring to avoid working with certain leads unfairly.

Use AI to help. Not to distance yourself from responsibility.

That’s why at Accountability Now, we coach clients to build review points into their AI flows. Trust the tool—but verify the output. That balance keeps things accurate, legal, and human.

Strategy 5 – Use AI and Automated Decision Making to Iterate and Improve

Here’s where AI becomes a true partner—not just a tool.

AI and automated decision making let you move from reactive to proactive. You don’t just see what happened. You see what’s likely to happen next.

For example:

  • AI sees which email subject line performed best—and suggests what to try next
  • It tells you which leads are “cooling down”—so you can re-engage them early
  • It shows which product is selling faster than usual—so you can stock up

These aren’t guesses. They’re data-based suggestions from real patterns in your business.

You don’t have to follow every one. But reviewing them weekly helps you get ahead. It also takes pressure off decision-making. You stop guessing. You start adjusting.

We recommend clients check three metrics every week. That’s it. Not a whole dashboard. Just three that actually matter. That habit builds awareness and helps you catch issues early.

Good AI doesn’t take control. It gives you options. And those options lead to better decisions, better timing, and better outcomes.

It’s how small businesses start thinking big—without growing the chaos.

Build the System Before You Build the Team

A lot of small business owners think the answer is to hire. But often, the answer is to systemize.

Before you add more people, fix the process. Automate the low-value tasks. Give your current team tools that help them do more, not just work more.

AI helps you do that. And once the system is stable, then you can grow the team—without wasting time or energy.

This blog isn’t about trends. It’s about action. These five strategies are here now. They work now. And they’re only becoming more common.

Start small. Pick one. Test it for 30 days. Measure what changes.

If you’re not sure where to start, that’s normal. At Accountability Now, we work with business owners every day to build systems like these. Not as consultants—but as coaches who help you do the work.

No pressure. Just progress.

Because in 2026, the question won’t be, “Should I use AI?” It will be, “Why didn’t I start sooner?”

 

Client Hunting 101: How to Actually Get More Consulting Clients

Thursday, July 11th, 2024

Getting clients is the hardest part of consulting. Not because there aren’t enough people who need help—but because most consultants are chasing the wrong ones, the wrong way.

Cartoon of a consultant in an office saying his highest purpose is to serve others, signed D. MARKLAND

This isn’t about tricks or tactics. It’s about having a repeatable system that keeps your pipeline full and your business growing. Here’s what actually works.


1. Know Who You’re Hunting

Before you start looking for clients, define who they are. Not in vague terms. Be specific.

What industry are they in? What size is their team? Or what are they struggling with today—not six months ago? And who actually signs the contract?

Without a clear picture, you’ll waste time chasing poor-fit leads or trying to be everything to everyone. That’s the fastest way to get ignored.

Build a profile:

  • The problems they talk about in meetings

  • The goals their leadership cares about

  • The tools or systems they already use

Once you know this, your outreach, your content, and your offers will all get sharper. That’s when things start to click.

Most client droughts are really clarity problems. Fix that first.


2. Work the Network You Already Have

Your next client might already know you. They just haven’t thought of you that way yet.

Instead of spending all your time cold pitching, start with your warm contacts. Reach out to past clients, collaborators, even peers. Let them know what you’re focused on now—and ask what they’re working on.

But don’t be robotic about it. Reconnect like a human:

  • “How’s Q2 shaping up for you?”

  • “Curious what’s on your radar right now—anything new?”

Most people won’t say, “Actually, I need a consultant like you.” But a few might say, “I know someone who does.”

Keep showing up, stay top of mind, and watch what happens.

Consultants often forget that relationships are a pipeline. The difference between one client and ten is usually one conversation you haven’t had yet.


3. Be Known for One Thing

You can’t be the go-to expert if no one knows what to call you for.

Consultants often think being broad makes them more hireable. It doesn’t. It makes them forgettable.

Pick one lane. Own it. Speak about it so clearly that people can describe what you do without needing your website.

When someone says, “We’re stuck on [X],” you want your name to come up in the room. That doesn’t happen by offering too much. It happens by offering one thing really well.

That doesn’t mean you’re stuck there forever. You can evolve. But clarity now builds momentum.

If you’re not getting referrals or leads, ask yourself: do people even know what I do?

If the answer is fuzzy, fix it. Everything else depends on that.


4. Give Away a Taste

Free consultations work—but only if you use them wisely.

Don’t treat them like interviews. Treat them like mini-diagnostics. Ask sharp questions. Surface real pain. Show your thought process.

Your goal is to leave them thinking, “Wow, we’ve never looked at it that way before.”

But don’t go overboard. You’re not here to solve everything. Give them one win, one shift, or one insight. Enough to trust you. Not enough to replace you.

Structure it like this:

  • Quick intro (5 mins)

  • Deep dive into their problem (15 mins)

  • Small recommendation or path forward (5 mins)

  • Next steps (if any)

Most consultants either give too much or not enough. Aim for “just right.” That’s what turns a maybe into a yes.


5. Partner Up

You’re not the only one serving your target client. That’s a good thing.

Strategic partnerships are one of the most underused growth levers in consulting. Who else works with your ideal clients—but doesn’t compete with you?

Think web designers, accountants, software vendors, copywriters, leadership coaches. These people already have trust. You can tap into that.

Start simple:

  • Reach out

  • Share what you do

  • Offer to swap intros when it makes sense

Better yet, collaborate. Do a webinar together. Write a joint guide. Refer each other when a client needs help outside your lane.

This kind of cross-pollination can keep your pipeline full without a single ad.

And best of all? You build real relationships that pay off over time.


6. Get in the Room

You can do a lot from behind your screen—but some of your best leads will come from showing up in person.

Industry events, roundtables, niche conferences—they’re full of people actively looking to solve problems. Your job? Be someone worth talking to.

Don’t go in trying to “sell.” Go in curious. Ask questions. Learn what people are working on. And when it fits, explain how you help.

Oh and – DON’T business cards (it isn’t 2001…). Use Canva, and make a digital one so you can also get their cell phone number when you text it to them. Have a tight one-liner ready. And follow up within 24 hours.

Most consultants go to events, collect names, and do nothing with them. Don’t be that person. Be the one who starts real conversations and follows through.

Showing up isn’t about quantity. It’s about quality. One great connection can change your year.


7. Use Digital Like a Pro

Your online presence doesn’t need to be flashy. But it does need to be clear and consistent.

Start with the basics:

  • A LinkedIn profile that says what you do and who you help

  • A simple website or landing page that shows your offer and how to contact you

  • A few strong client stories or testimonials

Then, pick one platform where your ideal clients actually spend time. Post consistently. Not just quotes or tips—but actual insights. Things you’ve seen. Lessons you’ve learned. Questions you’re asking.

People want to hire thinkers, not content machines.

If you’re ready, test small ad campaigns to drive interest. But don’t rely on them until your message works organically.

Digital doesn’t replace trust. It amplifies it. So show up like a pro.


8. Ask for Referrals (Yes, Really)

This one’s simple. If you’ve helped someone and they’re happy—ask them to introduce you to others who might benefit.

You don’t need a fancy system. You just need to ask.

Say this:

“If you know anyone else dealing with [problem you solved], feel free to send them my way. I’ve got room for one or two more clients right now.”

You’d be surprised how often that turns into a real intro.

Want to go further? Make it easy:

  • Draft a short email they can forward

  • Share a one-page PDF with who you help and how

  • Follow up a month later to see if anyone came to mind

Referrals aren’t awkward when you’ve earned them. And they’re usually your highest-converting leads.


What is the biggest takeaway?

Getting clients isn’t about pitching harder. It’s about showing up clearly, consistently, and confidently in the places that matter.

Pick three of these approaches. Work them every week for 90 days. Don’t overthink. Just move.

You don’t need a massive following. You need a system that fits you—and you need to actually use it.

And if you ever want a no-fluff place to sharpen that system, Accountability Now is built exactly for that. No hype, no fluff—just real tools for consultants who want results.

Let's Get Started.

Big journeys start with small steps—or in our case, giant leaps without the space gear. You have everything to gain and nothing to lose.

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