Accountability Now has acquired Noomii.com, the #1 coaching platform in the world. This isn’t just about a business deal. It’s about taking a step toward a future where coaching is simpler, safer, and grounded in results that matter.

For years, coaches have asked for tools and systems that help them focus on what they do best, without getting buried in complex software or predatory marketing schemes. This acquisition answers that need. It brings together the trust and history of Noomii with the practical, results-driven systems of Accountability Now. The goal is clear: create a space where coaches can grow their businesses without losing sight of what matters most — serving their clients with integrity and clarity.

Why This New Acquisition Changes the Coaching Industry

For nearly two decades, Noomii has been a trusted name for coaches across the globe. More than 15,000 professionals have used the platform to build visibility and connect with clients in over 50 countries. That kind of reach didn’t happen because of gimmicks or high-pressure funnels. It happened because coaches trusted Noomii to provide a safe, reliable, and transparent space for their work.

This acquisition builds on that legacy but takes it a step further. The coaching industry has become louder and more complicated, with promises of quick results and expensive programs that rarely deliver. Accountability Now is taking a stand against that trend. By integrating proven systems and simplifying the tools coaches need, the platform will help coaches build sustainable, profitable businesses that actually serve their clients well.

This isn’t just about buying a brand. It’s about leading the shift toward ethical, results-driven coaching. It’s about protecting coaches from systems designed to drain their money and time, while giving them tools that actually help them grow.

The history of Noomii and its legacy

Back in 2007, the idea of an online coaching directory was almost unheard of. Noomii stepped in and created a place where coaches could be found without huge advertising budgets. That decision opened doors for thousands of independent professionals. Clients could search by specialty, location, and reviews, which built trust in a field that often lacked transparency.

That foundation matters today more than ever. Coaches need visibility without the noise, and clients need to know they’re choosing someone credible. Noomii built that bridge, and now Accountability Now will keep building on it.

Why the acquisition matters for coaches today

Coaches today face new challenges. Between complicated lead funnels, algorithm changes, and an overload of “must-have” tools, it’s easy to feel stuck. This acquisition clears the noise. It creates a platform where coaches can focus on building relationships, delivering results, and running a business that feels sustainable.

For many, this will mean stepping into a simpler, cleaner way of growing. One that gives back time and energy instead of draining it.

How Accountability Now Is Redefining the Coaching Platform Experience

With this acquisition, the platform isn’t just staying alive — it’s moving forward. Starting in late 2025, Noomii will roll out upgrades that are built to make the lives of coaches easier and their businesses stronger.

These updates aren’t about flashy features. They’re about solving the real problems coaches face every day: finding clients, managing those relationships, and keeping operations simple. By combining Noomii’s trusted platform with Accountability Now’s systems for growth, the coaching space finally gets a tool that feels built for them, not for agencies or advertisers.

Tools for growth and measurable results

One of the biggest frustrations coaches share is not knowing where their time and money are going. The updated platform will include tools that help track real progress, from lead generation to client retention. These tools are designed to be straightforward, so coaches can see what’s working without hiring a tech team to figure it out.

This focus on measurable results means coaches can make smarter decisions without guessing. It takes the stress out of managing a practice and puts the focus back where it belongs — on serving clients and building relationships.

Simplifying client acquisition and operations

Running a coaching business often feels like juggling too many jobs at once. Coaches are expected to market, sell, manage, and deliver, all at the same time. The upgraded platform will make that easier by automating key tasks like lead tracking, scheduling, and follow-ups.

By removing that layer of stress, coaches will be able to spend more time on actual coaching and less time worrying about whether they’re missing opportunities. It’s a small shift that creates a big difference in how a practice feels day to day.

Coaching Made Simple: What This Means for Coaches

“Coaching Made Simple” is more than a tagline. It’s the direction the platform is heading. Every change and upgrade will be guided by one goal: making the business of coaching easier, not harder.

How ethical practices will guide the platform

The coaching industry has been hit hard by predatory agencies and certification mills that promise results but leave coaches frustrated. Accountability Now is committed to building a platform that cuts through that noise. The updates will focus on transparency and honesty, so coaches can trust that the tools they’re using are designed to help them, not to sell them another “program.”

This approach doesn’t just benefit coaches. It helps clients too. When coaches feel supported and grounded in ethical systems, they can build better relationships and deliver better results.

Removing barriers to building a sustainable coaching business

For too long, running a coaching business has been more complicated than it should be. From managing client information across multiple apps to struggling with ad campaigns that never pay off, many coaches feel stuck in cycles that don’t lead to growth.

By simplifying systems and removing unnecessary barriers, the platform will make it easier to focus on what matters: finding the right clients, delivering great service, and building a business that lasts.

Noomii and the Evolution of Ethical Coaching

The coaching industry has grown fast, and with that growth came problems. Agencies promising “done-for-you” funnels, overpriced ads, and platforms that prioritize profit over people have made it harder for coaches to trust the tools they use.

This acquisition is a chance to reset the standard. Noomii will keep its roots in transparency and safety, but now with the added structure and systems to make coaching businesses more stable and predictable.

Noomii will be ran by the CEO, Michelle Markland, with a vision of expanding opportunties for coaches world-wide.

Why transparency and safety still matter in coaching

Clients deserve honesty. Coaches deserve systems that support them instead of draining them. That’s why the platform will keep building around safety and trust. Profiles will stay clear and easy to navigate. Reviews will stay honest. And the entire experience will stay focused on real, human connections, not empty promises.

From discovery to client success: creating trust at every step

Trust doesn’t start when someone signs a contract. It starts from the first search, the first email, the first call. Every update to Noomii will make that first connection easier and more honest. And with Accountability Now’s systems in place, coaches will have tools to keep that trust strong through every step of the relationship.

What’s Next for the #1 Coaching Platform in the World

The acquisition closed on August 1, 2025. Now the real work begins.

Upcoming platform upgrades in 2025

Starting in Q4 2025, coaches will see updates rolled out in phases. These updates will improve usability, help manage leads more efficiently, and provide better tools for client communication. Every step will be tested and refined to keep the experience simple and reliable.

The focus during this time is to keep everything running smoothly. Coaches won’t lose visibility, clients won’t lose access, and businesses won’t face interruptions.

Preparing coaches for a smarter, simpler future

By early 2026, the platform will relaunch with a refined design and even more practical tools. For coaches, this is the time to review profiles, update messaging, and think about how to integrate the new features. The transition will be smooth, but the coaches who prepare early will see the biggest benefits when the new systems are live.

Is This the Start of a New Era for Coaching Businesses?

Yes. This is a shift toward a simpler, cleaner, and more sustainable way to grow a coaching practice.

Why simplicity and structure are the future

Coaches don’t need more tools. They need better ones. Tools that take less time to learn and more time to use. That’s where the future of Noomii is heading — systems that support growth without overwhelming the people running the business.

How coaches can get ahead during the transition

Start with the basics. Review your current profile. Update your messaging. Think about what parts of your business could run more smoothly with better tools in place. Being ready for these changes means you’ll be able to take advantage of the new features as soon as they’re available.