Many business leaders hit a point where they feel stuck. The pressure increases, the team grows, and the old ways of leading don’t work anymore. That’s where executive coaching comes in. Or does it? Countless people searching ask every day, does executive coaching work?
In this article, we’ll break down what executive coaching is, how it works, the benefits, and how to choose the right coach.
What Is Executive Coaching?
Executive coaching is a one-on-one leadership development process. It’s not training—it’s personalized support for senior leaders who want to grow in areas like communication, decision-making, and presence.
A coach doesn’t tell you what to do. They guide you to better answers—based on your goals, challenges, and personality.
How Does Executive Coaching Work?
Most coaching programs follow a few key steps:
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Initial Assessment: Coach and leader talk through goals, challenges, and blind spots.
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Goal Setting: Clear outcomes are defined.
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Regular Sessions: One-on-one coaching meetings (often bi-weekly).
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Feedback & Adjustments: Based on progress and performance.
Some coaching relationships last six months. Others continue for years. It depends on the leader’s needs.
Key Benefits of Executive Coaching
Here’s what leaders typically gain:
1. Stronger Executive Presence
Confidence improves. So does clarity and impact in high-stakes conversations.
2. Better Communication
Coaches help leaders say what matters—more clearly, and with more influence.
3. Career Growth
Many leaders who commit to coaching see major promotions and increased income.
Real Case: From Plateau to Promotion (+58% Income)
One CFO at a Fortune 100 company came to us frustrated. He struggled with presence, confidence, and leadership voice. After coaching with Accountability Now, he earned a promotion and boosted his income by 58%.
His words:
“Don’s coaching helped me become a better communicator and stronger leader. The experience was flexible, thoughtful, and had real impact.”
Results:
✅ Secured a major promotion
✅ Increased income by 58%
✅ Enhanced executive communication & leadership impact
He too was skeptical at first. But through the right coaching, it worked.
How to Choose the Right Executive Coach
Look for Experience Over Credentials
Do not look at their coaching credentials. Coaching credentials merely present their experience in a particular coaching method, NOT their experience as a an executive. This is very important. Executives and leaders will oftentimes find themselves frustrated because they have a bad experience with a coach only to learn later that coach had no real experience in an executive role. ALWAYS look at experience OVER credentials/certifications.
Know What You Need
Your coach should resonate with your unique goals and leadership challenges, ensuring a personalized coaching experience. They should have a common ground understanding of what you deal with every day. Your coach needs to have experienced it personally, otherwise find a different coach.
Trust and Tension
A successful coaching relationship is built on trust and openness. You need to feel comfortable discussing your thoughts and aspirations with your coach. you should have a LOVE/HATE relationship with your coach. This is not about comfort zone or friendship. It is about growth and progress.
Common Questions About Executive Coaching
What’s the Difference Between Executive Coaching and Business Coaching?
Business coaching focuses on both strategic and operational aspects of a business, whereas executive coaching is centered on personal leadership development and individual growth.
How Long Does Executive Coaching Last?
The duration varies, but most executive coaching engagements last between six months to a year. The timeline depends on the depth of topics addressed and the executive’s progress.
Can Executive Coaching Be Done Remotely?
Yes, executive coaching can be delivered remotely via video conferencing tools. In many cases, remote coaching proves just as effective—if not more—than in-person sessions.
Is Executive Coaching Confidential?
Yes, confidentiality is a key principle of executive coaching. Professional coaches adhere to strict ethical guidelines, ensuring executives can share sensitive information with complete trust.
Does Executive Coaching Work?
Yes—executive coaching works when it’s the right fit. It works when the leader is open, the coach is experienced, and the work is real. For many, it’s the most valuable investment they’ll make in their growth.
If you’re serious about improving how you lead, communicate, and grow—coaching is worth it.
Ready to Experience Executive Coaching?
We work with C-suite leaders, high-level professionals, and growing business owners who want real growth. Book a free intro call here
Additional Reading:
– The Benefits of Executive Coaching” by Harvard Business Review: This article provides an in-depth look at the benefits of executive coaching and how it can transform leadership.
– How to Choose the Right Executive Coach by Forbes: This guide offers practical advice on selecting the right executive coach for your needs.
– Case Studies on Executive Coaching by the International Coach Federation: This resource provides several case studies highlighting the impact of executive coaching in various organizations.