Michelle Markland

Michelle Markland

COO, Founder, Operations Division Coach

Michelle Markland is a seasoned leader in the medical and optical industries, serving as our COO and Founder, and also as a Operations Coach. With over 20 years of experience, she’s played a key role in helping numerous businesses grow, reaching 7- and 8-figure revenues. Her expertise lies in coaching, operational strategies, and business development, making her a driving force behind the success of many businesses.

A Journey of Leadership and Innovation

From the start, Michelle had a clear vision: to turn good businesses into great businesses. She understands the unique challenges of the medical and optical fields and has consistently delivered results by focusing on growth, efficiency, and keeping clients happy. Michelle’s leadership style is a mix of strategic thinking and attention to detail, always aiming for improvement and excellence.

Boosting Sales and Building Strong Client Relationships

One of Michelle’s specialties is sales. She knows that for a business to grow, it needs strong sales and solid client relationships. She’s created strategies that have not only boosted sales but also built lasting relationships with clients. Her approach is all about understanding what clients need and delivering it, leading to higher revenue and more satisfied customers.

Streamlining Operations for Better Efficiency

Michelle is also an expert in making operations more efficient. She has a talent for spotting inefficiencies and turning them into smooth-running processes that save time and money. By optimizing everything from patient care to administrative tasks, she helps practices run more effectively and provide better service. Her customized approach ensures each practice can reach its full potential in a competitive market.

Building Frameworks for Sustainable Growth

Michelle’s work doesn’t stop with improving day-to-day operations; she also develops robust frameworks that help businesses grow sustainably. These frameworks are adaptable, allowing businesses to thrive even as the market changes. Michelle’s focus is on long-term success, ensuring that businesses not only grow but also maintain their success over time.

Accountability Now: Helping Small Businesses Thrive

Michelle’s passion for growth extends to small businesses too. She leads Accountability Now, a service designed to help small businesses move from under $1M to $10M in annual revenue. Accountability Now is more than just a service—it’s a support system that guides small businesses toward significant growth.

Through Accountability Now, Michelle and her team offer a range of services tailored to the needs of small businesses. Whether it’s improving operations or boosting sales, they provide hands-on coaching and support to help business owners overcome challenges and achieve their goals. The focus is on long-term success, helping businesses build a strong foundation for future growth.

A Commitment to Excellence

Michelle’s leadership is defined by her commitment to excellence. She’s not just focused on the businesses she leads but also on the people she works with. Her ability to inspire and motivate others has made her a trusted coach and mentor in the industry. Whether she’s developing a new strategy or coaching a business owner, Michelle brings the same level of dedication and passion to everything she does.

Looking Ahead

As COO, Founder, and leader of Accountability Now, Michelle Markland continues to have a significant impact on the medical and optical industries. Her vision, expertise, and leadership are driving the success of the businesses she works with, helping them achieve new levels of growth and excellence.

In a constantly evolving industry, Michelle remains a reliable leader, guiding businesses through challenges and helping them seize new opportunities. Her commitment to innovation and excellence ensures that the businesses she leads are not just successful today but are also prepared for the future.

In short, Michelle Markland is a true leader who is passionate about helping businesses grow. Through her work as COO, Founder, Medical Division Coach, and leader of Accountability Now, she continues to make a lasting impact on the industry and the businesses she works with.

Let's Get Started.

Big journeys start with small steps—or in our case, giant leaps without the space gear. You have everything to gain and nothing to lose.

I’m ready to start now.